To seize the EA CEO WOW bare market share ambitions

Recently, according to foreign media reports, Bioware Game Studios vice president, senior game producer Gordon Walton (Gordon Walton) has left Bioware. Currently, he works for social game developers Playdom company, as Product Director post.

Before that, he was responsible for online game "Star Wars: The Old Republic" (Star Wars: The Old Republic) development projects. Although the game has lost a great producer, but the EA CEO John Riccitiello said at a news conference in the "Star Wars: The Old Republic" came after, EA will take a positive attitude response from the gaming industry giant "magic World of Warcraft "(World of Warcraft) pressure.

Riccitiello that "Star Wars" theme is the author of the online games market will be completely different from other products, he looked forward to Bioware game studio produced this online game will ignore the "World of Warcraft", a solid piece of the occupation of their own market. Even the best Bioware game studio, this is definitely a very high demand.

He said firmly: "We are trying to forge ahead towards this goal. We need market share, we need to" market leader "in the title. Although I do not expect, in a sense beat  WOW gold , but in the future, we must seize the a chunk of their market share. "

Riccitiello also promised the game is listed, the "Star Wars: The Old Republic" will be equipped with advanced motion system and dialogue. By contrast, "World of Warcraft" is nothing but a "silent movie."

He said: "In short, they (Blizzard) is only one of the 'silent film', we will be the first on the market 'sound films'. In other words, they do not have the voice of the characteristics of the game , and we will be a multi-language audio online games. "