Erin: world of warcraft netease receive to game development and global market

The9 and blizzard renewed world of warcraft has broken the negotiations, netease in enterprises, the competition winner of the exclusive agent in mainland China got. In June 2009 the9 and blizzard agreement expires, world of warcraft in the Chinese market, "to the" the9 by netease operation.

Erin comments:

First, the world of warcraft is outside the beautiful imagination, a large amount of royalties and expensive cost of operating the server that this game than the risk of independent research and development costs of game, And the world of warcraft as an operation has four years, the number of users, viscosity reduced decline was the fact that its value, already early. The 2008 games for 17.08 the9 billion yuan, the profit 3.484 billion yuan, 24.99 netease annual income billion yuan, the game due to netease game since r&d, relatively low cost, its profit margins in 60%, such as by 60% margins, 08 netease game business net in at least 15 million yuan, is nearly five times, the9 in cost, under the situation of world of warcraft netease to bring up every 4 million in net for performance of ascension, help, therefore aeryn thinks the world of warcraft profit is not the main cause. Netease shots wow gold

Secondly, the internal mail from the9, hinted blizzard presents many the9 cannot do the harsh conditions, known for the game, the importance of the9 the9 even willing to pay heavily to sign the 2 "and" wonderland legend 2 ", in this case, there are reasons to believe that break the9 and blizzard definitely not the reason of both in price.

Comprehensive above two can see, the price is absolutely not the world of warcraft is the core reason, netease events at the corner to dig peer bearing agent world of warcraft, must be presented for behind blizzard more attractive conditions, and that the conditions are ereli netease and blizzard is possible in online research fields of cooperation, world of warcraft is only the cooperation between depth.

China is the world's biggest online games market, netease is the best enterprise online research in China, through the cooperation with blizzard netease can further development for Chinese users of the game, you can taste the network game development and operation of China's successful experience to the overseas market and blizzard this happened is not possess, netease the9 r&d capability and portal formidable resources advantage is the core factor of real attract blizzard wow gold.

To sum up, the world of warcraft easy advocate and battle.net China with the9 is only netease cooperation from blizzard, future will surely will be in the game development, games and export various game to deeper cooperation. Therefore, the thought aeryn netease receive world of warcraft in future will be more global gaming market.